De one with Second Down

Rainning after exam

Today wasn't an auspicious day. Well.. spare some fine-tuning which I'll share towards the end of this entry.

Where to start? Hmmm.. The highlight of the day was MKTG 1199 Marketing Principles end Semester examination. It's pretty tough because we were given the choice to choose questions to answer.

Section A tested our theories. Consisting of 4 questions. Of which 2 were answerable upon choice. I chose Question 1 and 4. Question 1 was relatively simple. Required to state the differences between 'segmentation' and 'positioning'. In addition, state the different segmentation bases.

I believe most of the cohort chose to answer this straightforward and relatively easy question. For me, one mistake I made was stating "cultural" as one of the 4 segmentation bases, which is incorrect. Sigh. It should have been Geographical. It's the easiest to remember! Unfortunately, weirdly, I got the others (Behavioural, Demographic and Personal) right.

Question 4 was asking about the difference between 'Public relations' and 'Advertising'. Next part was stating the advantages and disadvantages of both of the above mentioned. For this, I tried answering to my best..crapped most of it. Sigh.

Section B presents 6 "closer-to-home" and applying knowlegde type of questions. Of which the candidate has to answer 3.

I avoided those questions which carries 10 whole marks for one single question. In the end, I chose Question 2, 3 and 4. The first requires stating the stages of New Product development process. Applying knowledge with the given example of marketing the new Yakult drink. For this particular question, I only managed to be confident in answering part A. Part B, I realised I didn't have the time to answer fully.

The second is about NTUC spa and characteristics about 'Services'. Out of 4, I forgotten the one last despite I got the rest of the 3 characteristics correct. Variability. This was the one which cause me one mark. Sigh. Again, Part B, I didn't have ample time to provide a satisfying answer. All I remembered and think its the way to answer the question was services differentiation and quality. Sigh.

The last question was about Consumer Buying Behaviour Process. Part A was merely stating and explaining with examples. Part B requires a real life example of the view of a Buyer of 3G mobile phone. Due to time constrains, I tried my best to produce a better answer for part A. Part B was a mere script-through. Omg.

Time management was the killer for this examination. Now I'm fearing whether my answers will earn me at least a Credit. Sigh. Buang lah!

It was raining when I came out of the examination hall. Sigh. It was a real pathetic examination session. Zhen Ze, Guan Hui and I went for dinner at BK, Westmall. What could be worst? I sight someone undesirable to my sight.

Well, I'm goodlooking and living good. Who cares about that person.

Fortunately, after a demoralising day in campus, it was compensated when I received the X-men 90's Animated cartoons series DVD, directly imported from US. It cheered me up abit.

Sigh. Second gone. Two down... Two more to go.